Well, dress me up like a pink grapefruit and slap me silly, Canada has it's own Men's Magazine. UMM, Urban Male Magazine is trying to take on GQ, Maxim, Details et al. I don't think they are doing that good of a job. Like most, I've never heard of it. I just happened to stumble upon it at Chapters thinking it was brand spanking new. It has a least 3 issues behind it's belt so I am not really sure how long it has been around.