Mp3's have made record execs scared that no one will buy CDs anymore so they have resorted to adding exclusive materials with the purchase of an album such as DVD's or music videos. I just purchased the latest Matthew Good album which employs similar tactics. With the purchase of the CD you are enrolled into a secret society at houseofsmokeandmirrors.com only accessible when the CD is in my mac and I have my membership card handy. The content actually makes sense, exclusive mixed or acoustic versions of the album songs in good quality mp3s. It supports the purchase and gives you something that is not freely available. There is also a greater chance that the mp3s won't hit the P2P networks, because people who have paid for the CD would be less likely to share something that they have paid money for.



With that said, I won't share the exclusive stuff, but I will share 21st Century Living off of the new album. It's a nice satirical look at Super Sizing. "I'd like an order of death with a coke".