I hate how big evil corporations pull the heartstrings, playing on emotions to drive sales. Heaven for bid we choose Bell because we like their service, but in case we wain there is always that Bell commercial where the grandson calls his grandpa from Dieppe to say 'Yo Wassup, and by the way Thanks', which conveniently runs around Remembrance Day. Now we have Tim Hortons bastardizing the mecca that is Canadian Youth Backpacking Around Europe; By saying that in fact the Tim Hortons Logo is more recognizable to Canadians than the Canadian Flag. I remember back in the day when I was making the European trek that's what I looked for, and when it came to identifying Americans I would just look for the Jansport backpack.