Since we're on the topic of Why is Matt so damn popular? I'll throw my two cents in:


#1 - He's secretly taken over the UW Blog Ring and made it a requirement that everyone must link directly to him. He is the ring master and if you turn his request down he'll make your stats plummet. I heard of someone joining the ring and they didn't want to play by his rules, he had their DSL disconnected so they couldn't post as often anymore.



#2 - He breeds bloggers for the sole purpose of linking to him.